ZonPosts' ultimate guide to Amazon Posts [Updated 2020]

Everything you need to know about
Amazon Posts

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What are Amazon Posts?

Amazon Posts are the newest way to engage with your consumers directly on Amazon.

By posting to your feed in the same way as you would to Instagram or Facebook, shoppers can explore your products by browsing by categories or directly through your feed.

Each post links directly to one of your products making your whole feed a shoppable experience for buyers.

Source: amazon.com

Where do they appear?

Shoppers can visit your brand’s page to see all of your posts, but they will also show up in a variety of useful places. Namely on detail pages, in feeds for related products, and in category-based feeds.

This means that your posts can show up on competitors’ products and easily send them to your product instead!

(It also means that competitors can do the same to you)

The following graphic shows where your posts will show up:

Source: amazon.com

The advantages of Amazon Posts

Create brand awareness

Speak to shoppers in a way that is reflective of your brand’s personality and connect to them on an a more emotional, human level.

Evergreen content

Old posts that you make will continue to show up long after you’ve published them.

It’s free

Amazon is not charging at all to use this service. As far as we know, Amazon Posts will continue to have zero cost.

Show up on your competitors’ products

Incentivized shoppers that are already in the market for something will be able to see your relevant posts when they are browsing on other stores.

You can schedule posts

You can create your posts in bulk and set the times you want them to be published.

Track performance

You can view reports online to see how your Amazon Posts are performing and also download them to your computer.

The disadvantages of Amazon Posts

We don’t know what will happen to it

Amazon Posts are so new that we don’t know what the future holds. People might love this like they love Instagram, or it might die like Google+…


The posts are free to publish, but your time is not. If you can earn more money spending time on other tasks, then you should get someone else to do them for you. (the ZonPosts experts can create and schedule all of your posts for you, learn more here)

Amazon has strict posting regulations

Amazon is reviewing every single post to make sure it complies with a long list of requirements (download our free guide to learn the inside secrets to getting posts accepted).

Only available in the United States

Amazon posts are still in beta so you must be in the United States to use them.

What are the requirements to use Amazon Posts?

There are three key requirements to use Amazon Posts:

  • You must be registered as a brand on Amazon.
  • You must have a storefront on Amazon.
  • You must be in the United States.

How to get started with Amazon Posts

Step 1: Sign in

Visit posts.amazon.com and sign-in using your advertising console credentials.

Step 2: Create your profile

Create your profile by verifying your brand name and uploading your brand’s logo.

Step 3: Start uploading

Start creating posts by uploading images, writing captions, and tagging related products.

How effective are Amazon Posts?

You’re probably asking yourself, should I use Amazon Posts?

Amazon Posts has only been active since Oct 2019. Luckily for you, that is exactly when we started using and tracking them.

The key comparison to make is with CPC using PPC ads vs Amazon Posts.

Over an 8-month period in 2020, our posts generated between 500 – 2500 engagements per post.

(Remember that these clicks are coming from interested customers who are arguably more incentivized than PPC clicks)

This meant that thousands of new customers have been interacting with our brands without us having to spend any money on PPC ads.

And, seeing as these are evergreen posts that will continue to show up in peoples’ feeds, the value is incredible!

Interested to see how to automate this whole process 100% hands-free?

Read below to see how our expert team can create and schedule everything for you…

How can ZonPosts help you?

We realized that a lot of people don't have the time or expertise to plan and make awesome Amazon posts. But, with the opportunity to take advantage of this new feature being so high, we thought we could help you make the most of this new way to get in front of customers.

We wanted to make it as easy as possible to sign up so, with ZonPosts, our expert team creates and schedules all of your posts for you and you pay only $1 per click when someone engages with a post.

This is much cheaper than standard PPC ads (especially if you pay other ad manager costs) and it's completely hands-free on your end. We just use your existing posts to create the content.

Your only upfront investment is a small $200 startup fee and then we set up simple monthly billing based on $1 for each engagement the posts received (this can be any type of click on the post like to view the product, brand feed or caption).

Want to test it out first? You can trial ZonPosts with a free post.

Already have social media content that you want to publish?

Download our free guide on publishing to Amazon Posts.

Contact us

Do you have any questions about the ZonPosts service?

We’re always happy to hear from you, simply fill out the form below and we’ll schedule a call!

    Pasha Knish
    ZonPosts Founder


    What type of content should I post?

    Your posts should feature your products as each post links to one of your listings. Try to focus on the benefits of the product, not just a sale of a special offer. You should be trying to engage with viewers, not just trying to sell them your products.

    At this stage, you can only post image content. There is still no option to post videos.

    Back to FAQs

    What determines which product categories my posts show up in?

    Amazon uses its catalog data to choose which product categories your posts show up in. Users can then browse by these categories to find related products.

    Back to FAQs

    How can I grant my social media team permission to publish posts for my brand?

    You can grant permissions to new users from the User Management section of the Advertising Console (for vendors) or by selecting View & Edit for Posts in the Manage Permissions section of Seller Central (for sellers). These users will inherit the ability to create posts for your brand. Once a user has accepted your invitation, they will be able to log-in and create posts for your brand at https://posts.amazon.com/.

    If you are a vendor, you are able to grant permission to others to post Amazon Posts in the User Management section of the Advertising Console.

    If you are a seller, you can go to the Manage Permissions section of Seller Central and select View & Edit.

    Once the user has accepted your invitation, they can log in at https://posts.amazon.com/ to create posts for your brand.

    Back to FAQs

    What are the content specifications for posts?

    Amazon has strict posting specifications, to find out more, download our free guide on Amazon Posts.

    Back to FAQs

    How can I measure the performance of my posts?

    You can check the reports of your Amazon Posts at https://posts.amazon.com/. Here you can see the metrics for viewable impressions, clicks, and clickthrough rates for each of your posts and you can also export this data to a spreadsheet.

    Back to FAQs

    How do I choose where my posts will be displayed?

    Amazon will automatically choose the best place for your posts. They do this based on relevance and customer engagement.

    Back to FAQs

    How often should I post?

    There is no posting limit. You can publish as much as have the capacity to do so. We recommend as much as you would on other social media platforms. The more you post, the more chance you have of being noticed by potential buyers.

    Back to FAQs

    We’ll make you a FREE post

    I want a free post Download our free Amazon Posts guide

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